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Facebook buys a little more Facebook (on the stock market)

Facebook buys a little more Facebook (on the stock market)

Facebook announces a series of measures to reassure its investors, the action is rising on the stock market.


Facebook buys a little more Facebook (on the stock market)2022 was a bad year for Meta which, in addition to suffering from poor macroeconomic conditions, was affected by the changes made by Apple to iOS, which reduced the possibilities of ad targeting. Moreover, its flagship products, Facebook and Instagram, still face competition from TikTok. And finally, the billions of dollars spent to develop the metaverse and augmented reality products have regularly been singled out. As a result, the stock market collapsed.

2022 was a bad year for Meta which, in addition to suffering from poor macroeconomic conditions, was affected by the changes made by Apple to iOS, which reduced the possibilities of ad targeting. Moreover, its flagship products, Facebook and Instagram, still face competition from TikTok. And finally, the billions of dollars spent to develop the metaverse and augmented reality products have regularly been singled out. As a result, the stock market collapsed.

However, 2023 is off to a relatively good start for Mark Zuckerberg's company. Determined to take matters into their own hands, the company is expanding its options for buying back its own shares, a technique that can help support the value of these shares. “We repurchased $6.91 billion and $27.93 billion of our Class A common stock in the fourth quarter and full year 2022, respectively. As of December 31, 2022, we had $10.87 billion available and authorized for redemptions. We also announced today a $40 billion increase in our share buyback authorization,” read Meta’s quarterly earnings presentation.

Meta reassures investors
In addition to share buybacks, Meta is also trying to reassure investors. Having already laid off 11,000 employees, or 13% of its workforce (a restructuring that cost $4.2 billion), the company will continue to cut costs. “We are working to flatten our organizational structure and remove some layers of middle management to make decisions faster, as well as deploying AI tools to help our engineers be more productive,” Mark Zuckerberg said, according to Bloomberg. . “We will be able to do even more to improve our productivity, our speed and our cost structure.”


2022 was a bad year for Meta which, in addition to suffering from poor macroeconomic conditions, was affected by the changes made by Apple to iOS, which reduced the possibilities of ad targeting. Moreover, its flagship products, Facebook and Instagram, still face competition from TikTok. And finally, the billions of dollars spent to develop the metaverse and augmented reality products have regularly been singled out. As a result, the stock market collapsed.

However, 2023 is off to a relatively good start for Mark Zuckerberg's company. Determined to take matters into their own hands, the company is expanding its options for buying back its own shares, a technique that can help support the value of these shares. “We repurchased $6.91 billion and $27.93 billion of our Class A common stock in the fourth quarter and full year 2022, respectively. As of December 31, 2022, we had $10.87 billion available and authorized for redemptions. We also announced today a $40 billion increase in our share buyback authorization,” read Meta’s quarterly earnings presentation.

Meta reassures investors
In addition to share buybacks, Meta is also trying to reassure investors. Having already laid off 11,000 employees, or 13% of its workforce (a restructuring that cost $4.2 billion), the company will continue to cut costs. “We are working to flatten our organizational structure and remove some layers of middle management to make decisions faster, as well as deploying AI tools to help our engineers be more productive,” Mark Zuckerberg said, according to Bloomberg. . “We will be able to do even more to improve our productivity, our speed and our cost structure.”

Meta continues its fightback against TikTok
Otherwise, in the coming months, with regard to social networks Facebook and Instagram, Meta will bet even more on its response to TikTok. On the one hand, the content will increasingly be recommended by an AI, instead of being based on the accounts that the user has decided to follow. And the group should also bet even more on the

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